#Pieces 1982 logo movie#

No, the вЂњreasonвЂќ offered in lore will always be something along the lines of вЂњMars didnвЂ™t think much of the planned movie and thus wanted to keep themselves separate from it,вЂќ a вЂњreasonвЂќ that casts the candymaker as unbelievably short-sighted given the breathtaking success of E.T. No one ever suggests that Mars might have already had its advertising budget locked for that year, or that it might have felt ill at ease at the prospect of dealing with a new advertising medium and the new people who went with it, or any other plausible and purely logical business reason for taking a pass on this offer. When that story is one of a poor business decision made by a large corporation, someone telling the tale is sure to state as rock-solid fact an explanation that is now clearly laughable. Lore adds its own details to flesh out stories, details that will cast the one who is perceived as having done something foolish in as absurd a light as possible. (M&Ms did survive as the candy used in the 1982 William Kotzwinkle novelization of the film, however.) Many purported reasons for that negative response have been provided by a variety of sources: Mars decided it didnвЂ™t want its bite-size candy associated with an extraterrestrial living with an earth family, or it thought the filmвЂ™s premise just a bit too otherworldly, or an unnamed M&M executive decided nobody would want to see a movie about an alien adopted by a lonely kid. For whatever reason, Mars said вЂњNoвЂќ to the proposition. about a possible tie-in between M&Ms and the film. Its turn-down cleared the way for Hershey Foods Corporation to make a remarkable splash for its ReeseвЂ™s Pieces.Дuring production of E.T., Amblin Productions approached Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. When such leg-ups occur, they are often inadvertent - the result of one firmвЂ™s having failed to take advantage of an opportunity that its competitor later cleaned up on. Business by its very nature is cut-throat competitors rarely aid one another because one companyвЂ™s success almost invariably comes at the expense of the otherвЂ™s vitality.

Pieces 1982 logo